Our Mission Statement
The PRCA is the trade association for Irish consultancies engaged in the practice of public relations. In addition to encouraging the highest attainable professional standards from members, the Association acts as a spokesperson and regulator for the PR industry, seeking to instil confidence in public relations as a whole.
We aim to raise professional and ethical standards in consultancy practice through the implementation of a Consultancy Management Standard, the use of best practice and the use of evaluation. We facilitate government, public bodies, trade and industry associations, the media and other interested parties in conferring with public relations consultants as a body and to ascertain their collective views. We provide a forum for discussion on key industry topics and demonstrate the effectiveness of good PR consultancy practice. We aim to promote confidence in public relations consultancy and, consequently, in public relations as a whole and to help members improve their overall skills-set, professionalism, efficiency and effectiveness.