Why PR?
Good communications is an essential part of any mature, open and evolving democratic society. It enables people to make more informed decisions and for groups and organisations to make themselves heard in the public arena. For example, PR assists:
- Government to inform the public about decisions it makes and services it provides
- Businesses to tell customers and the wider public about their performance, or about services and products they offer
- Citizens and representative groups to raise issues to bring pressure on Government for change.
The PRCA
The Public Relations Consultants Association of Ireland represents the interests of the majority of PR consultancies operating in this country. Established in 1989, it provides a forum for members to communicate with each other, as well as with government and other public bodies and associations. It also aims to represent the PR sector in the media.
The PRCA is committed both to the advancement of the profession in Ireland and to the nurturing of the professional goals of our members. Membership of the Association requires meeting strict entry requirements - demonstrating why the experience, skills and creativity of PRCA members rank them with many of the best consultancies in the world.
Look for the Consultancy Management Standard
The Consultancy Management Standard (CMS) is an internationally recognised quality management system for public relations consultancies which, with effect from 01 January 2003, became a mandatory requirement for membership of PRCA (Ireland). To be awarded the CMS, PR firms are independently assessed to ensure that they conform to minimum standards over ten separate areas including business management, staffing levels, customer service delivery and adherence to a code of professional practice.