Does PR Deliver Value for Money?
PR can provide excellent value for money to both the public and private sectors. For example:
Using a specialised and professional PR agency to advise and deliver communications programmes helps ensure that money invested in communications is spent in the most impactful manner that the budget allows
For smaller Government agencies and companies, using PR agencies on a needs basis is cheaper and more efficient than incurring the cost of having a full-time, in-house communications professional, or using non-experienced staff to deliver communications needs
PR helps business and organisations to maintain a public profile that is recognised and understood by their audiences. This is a critical business function for many organisations.