- About the PRCA
- Awards For Excellence
- Contact Us
- Choosing a PR Firm
The PRCA is the trade association for Irish consultancies engaged in the practice of public relations. The Association acts as a spokesperson and regulator for the PR industry, seeking to instil confidence in public relations as a whole.
The Consultancy Management Standard (CMS) is an internationally recognised quality management system for public relations consultancies which is a mandatory requirement for membership of PRCA (Ireland). To be awarded the CMS, PR firms are independently assessed to ensure that they conform to minimum standards over ten separate areas including business management, staffing levels, customer service delivery and adherence to a code of professional practice. The CMS is a guarantee that the appropriate quality assurance systems are in place to meet your organisation’s needs.