MONTREAL and LONDON, April 3, 2019AVENIR GLOBAL, a Montreal-based holding and management company of public relations and communications firms, today announced that it has acquired Hanover, a top 10 independent U.K. public relations consultancy with offices in London, Brussels, Dublin, Dubai and Abu Dhabi.

With the acquisition of Hanover, AVENIR GLOBAL consists of 1,000 employees in 25 locations across North America, Europe and the Middle East. Its annualized revenue of £125M should place the firm in the top 15 worldwide public relations agency ranking.

This transaction is part of a strategic plan to build a global powerhouse of specialist communications firms delivering outstanding value to clients.  Together with the November 2018 acquisition of London-based healthcare creative agency, Cherry, the deal significantly enhances AVENIR GLOBAL’s EMEA offering.  The group was already represented in the region by healthcare communications firm AXON Communications, with offices in London, Copenhagen, Zug, Brighton, New York and Toronto, and by its strategic communications consultancy Madano Partnership.

“We are building a powerful network of colleagues who are the best in their field and our goal is to provide our clients with bold thinking founded on research, insights and deep sector expertise.   Hanover is hugely respected as one of the best and fastest growing agencies in the world and this transaction showcases our ambitions. In addition to an enhanced geographic footprint, there is a strong cultural alignment, which is critical to our teams working well together,” said Ralph Sutton, International Managing Partner of AVENIR GLOBAL.

“Hanover focuses on communications and public affairs disciplines which are key to our network, in addition to deep sectoral expertise in healthcare, financial services, technology, media, energy, fast-moving consumer goods, industrials and sport. The combined business in the U.K. places us among the country’s largest public relations consultancies; second in public affairs and first in healthcare.”

Founded in London in 1998 by CEO Charles Lewington, Hanover is one of Europe’s leading strategic communications and public affairs consultancies with 163 employees, advising global companies on building recognition and enhancing reputation. Clients include Goldman Sachs, Airbus, Microsoft, Apple, Warner Media, Sky, Lucozade Ribena Suntory, Premier League, Tata Steel, Lilly, Novartis, BMS, Roche and Takeda. The Hanover Group also includes creative communications agency The Playbook, and Multiple, a brand and culture consultancy that enables technology challengers and corporate change-makers to define their purpose, fire up their people and build platforms for growth. The agency’s leadership team will remain in place following the transaction.

AVENIR GLOBAL has 300 healthcare communications staff harnessing expertise in public relations, reputation management, crisis and issues management, medical communications, clinical trial support, marketing communications, public affairs, market access and internal communications. The firm works for many of the largest names in the pharmaceutical and medical device industries as well as working with healthcare providers, technology firms and patient advocacy organisations.

Other sectors where the combined group will have particular strength on both sides of the Atlantic include food and drink, energy and financial services, and the communications disciplines of reputation management, public affairs and issues and crisis management.

“AVENIR GLOBAL provided a strong business case for joining forces to create an unrivalled worldwide team of specialist communications firms. We share a common belief in building a high degree of client service and expertise,” said Charles Lewington.

“By joining the AVENIR GLOBAL network, we broaden our offering in insights and research, add impressive resources in creative and digital campaigning and execution, and can draw on additional scientific expertise in healthcare, food and drink, and energy. Our international clients also now have access to a strong presence in North America which will help us meet their international communications objectives.’

Hanover Dublin was established in 2016 under the leadership of Managing Director Lorna Jennings. Since then it has experienced rapid growth working with multinational clients in the fields of corporate affairs, government relations and strategic communications.

Lorna Jennings commented: “This marks a significant milestone in the evolution of Hanover Dublin. As the only Irish office in the network, we see substantial growth opportunities for the business here as well enhanced capabilities to deliver the highest level of strategic support for our clients on a truly global scale. I’m delighted to be part of the international scale-up and look forward to the exciting times ahead for the team and the business”.

The Fonds de solidarité FTQ and Bank of Montreal provided the cross border financing for the transaction.