Leading Irish PR and marketing agency Cullen Communications is providing free PR and digital support to the not-for-profit ‘Good Grub’ initiative, which was launched earlier this month. Good Grub is aiming to fundraise €250,000 to deliver fresh fruit and vegetables to the families of disadvantaged schoolkids in Dublin, who normally get their breakfast and lunch at school.
While DEIS continues to supply a basic food pack to thousands of families in the Dublin area, Good Grub is trying to raise at least €250K to deliver fresh food to these school children for as long as the crisis continues. Donations can be made via a GoFundMe campaign or via the Good Grub website.
Managing Director of Cullen Communications, Owen Cullen, MPRII said: “As an agency, we have supported many CSR campaigns over the years and as soon as I heard about Good Grub, I was keen to help. The team has set an ambitious fundraising target, but the cause has really struck a chord with the public and we’ve already seen great traction and support for the initiative. It’s a truly great cause and we’re delighted to be involved.”
Founder of Good Grub, Denis O’Reilly, is appealing for donations to help ensure a continuous supply of fresh fruit and vegetables throughout the Covid-19 crisis to www.goodgrub.ie
“The breakfast and lunches provided to these disadvantaged children were often the only healthy meals they were getting in a day and now that schools are closed, there’s a serious danger that thousands of kids are going to miss out on proper nutrition at a time when they really need it.”
“Every single cent donated to Good Grub will go directly towards providing fruit and vegetable packages for the DEIS families,” he added. “We are all, including myself, volunteers who simply want to support the great work the DEIS food programme is providing and enable these students to reach their full potential.
Denis O’Reilly went on to explain that: “A donation of €10 will provide two families with a week’s worth of fruit and veg, while €40 will provide two families with a month’s worth of fresh food,” says Denis O’Reilly. “Meanwhile, a donation of €120 will provide six families with a month’s worth of fruit and vegetables, so we’re asking anyone who can help to please dig deep.
Good Grub has the backing of a number of partners including:
- The Aisling Project, an After-School Intervention working throughout the community of Ballymun is the official charity partner for the Good Grub initiative
- Glanmore Foods, a family-owned food business that has, for years, been serving healthy lunches to schools across the country – they will prepare and package the vital fruit and veg parcels and will deliver them to schools for onward delivery to families in each area. A member of Guaranteed Irish, Glanmore is supplying the fruit and veg for the Good Grub initiative at cost price.