The International Communications Consultancy Organisation (ICCO) has signed the International Declaration of Communications Professionals and Researchers for a Healthier, Viable, Better World and is calling on members to commit to its principles. PRCA Ireland is one such member body. The Declaration was written by the Communication Chairs of UNESCO (United Nations Educational, Scientific and Cultural Organization) and is a commitment to:
- Acknowledge the responsibility of professionals to promote reliable communication of information.
- Share technology and ideas internationally to contribute to a continuous improvement in responsible communications.
- Actively join global efforts to transition to a sustainable future.
- Contribute to the proliferation of reliable, honest, factual communications and to prevent unreliable information spread.
“The messages of brands, governments and individuals have an enormous power, and communication professionals around the world must ensure this is used to foster scientific understanding and has a positive impact on society,” Francis Ingham, ICCO Chief Executive.
In addition to supporting the UNESCO initiative, ICCO is engaged in tackling communication challenges across society through work with the Council of Europe, more here.