ELEVATE PR CELEBRATES 20TH BIRTHDAY
LAUNCHING IGTV SERIES – THE NEW PR TOOLKIT
This summer, Elevate PR celebrates 20 years in business. To mark this milestone, Elevate has launched a new IGTV series – The New PR Toolkit available on their Instagram @elevatepr.
The first five episodes of the series covered photography with Andres Poveda, pop-up shops with Aoife Smith of Movement Events, desk drops with Grace Collins of Ten Four, the PR brief with Claire Feely, MPRII of Elevate PR and how to work with influencers, with Catherine O’Connor of Elevate PR (available to view here). The series has been well supported with an average of 1,000 viewers per episode to date. Future episodes will explore virtual events and PR coverage, measurement and evaluation.
Elevate PR, the creative brand connectors, has been responsible for successful PR campaigns for over 300 clients over the past two decades. Commenting on Elevate PR’s 20th birthday, founder and MD Emma Kelly, FPRII, said: “The PR business has changed over two decades with the introduction of new tools such as social media and influencer marketing. Our new PR toolkit IGTV series is a way for us to share our knowledge and experience. Covid has required a pivot to virtual events. We want to share the knowledge we have built up over the years. However, even with these new tools, PR is still fundamentally about quality strategy and execution. As I reflect on 20 years in business, I am so grateful to the great colleagues, clients, suppliers and the media who have supported us over the years”
As part of the agency’s trends focused platform, Elevate PR also provides Trend of the Week blog posts and hosts quarterly ‘Future Of’ webinars (topics to date – content, ecommerce, retail, beauty and wellness). Keep an eye on the Elevate PR Instagram page and www.elevate.ie for more on #Elevateis20 and #ElevateTrends