For the past 28 years The Awards for Excellence in Public Relations, hosted by the PRCA (Ireland) and PRII, celebrate the very best of Irish Public Relations and Communications work over the previous twelve months.

Our panel of judges, led by Neasa Kane-Fine FPRII, have been working hard over the last few weeks, assessing what they tell us are an exceptional set of entries this year. Now, they have finished their deliberations and the 2021 shortlist is ready for publication!

More organisations than ever before entered the competition across the 27 categories. The new category Best Integrated Campaign has been very enthusiastically supported, while the Young Communications Professional of the Year category continues to show that the future of the profession is in talented young hands.

We thank all our judges for their hard work and dedication over recent weeks and express our gratitude to Awards sponsors Fennell Photography (In-House PR Team of the Year), Paragon and RuePoint Media (Best Issues-Led Campaign).

Our Awards ceremony will be coming to you live from the Round Room at Dublin’s Mansion House on Friday 25th June 2021.  Details to follow.

In all 59 campaigns have been shortlisted as follows:

‘Future FET’, a new 5-year strategy for Further Education and Training
Alice PR & Events
SOLAS, the Further Education and Training Authority

 

“You can’t furlough an elephant” – Save Dublin Zoo campaign
Teneo Ireland
Dublin Zoo

 

100consent: Be 100 percent or it’s not consent
Pluto and Buck & Hound PR
Dublin Rape Crisis Centre

 

100kin30days for Breast Cancer Ireland
Lynfort Communications
Breast Cancer Ireland

 

20×20:If She Can’t See it, She Can’t Be it
Wilson Hartnell
Along Came a Spider

 

A communications response to COVID-19
RCSI University of Medicine and Health Sciences

 

Adapting to COVID-19: On the frontline of Essential Retail
Tesco Ireland

 

AIB Backing Club and County #TheToughest – Grassroots to Inter-County GAA
Wilson Hartnell
AIB Group plc.

 

AIB Future Sparks Series
Wilson Hartnell
AIB

 

ALONE National Support Line
Limelight Communications
ALONE

 

An Evening Celebration of Northern Ireland: Embrace a Giant Spirit
Jago Communications
Tourism Northern Ireland

 

An Garda Síochána Jerusalema Dance Challenge #GardaJerusalema
An Garda Síochána

 

Asthma awareness Week 2020
Etch Communications
Asthma Society of Ireland

 

Bord Bia – Getting Ireland Hooked on Quality Irish White Fish
Murray
Bord Bia

 

Bord na Móna: The Road to Green
MKC Communications
Bord na Móna

 

BTYSTE 2021 – Europe’s Largest STEM Exhibition Goes Virtual
Hanover Communications
BT Ireland

 

Building the ‘Bridge Back to School’ for the Autism community with SuperValu
FleishmanHillard
SuperValu

 

Covid-19 Crisis Communications
Gibney Communications
Aldi Ireland

 

Delivering employee engagement in a virtual world
Ernst & Young

 

Driving the recovery of the Out of Home (OOH) advertising industry
Heneghan
Kinetic

 

Energia – Creating ‘PositiveEnergy’ through an Irish Rugby Anthem
Legacy Communications
Energia

 

Energia Get Ireland Growing
Legacy Communications
Energia

 

Establishing Life Effects to Support Patients in Ireland #MakingCaringVisible
Wilson Hartnell
Teva Pharmaceuticals Ireland

 

Food For Ireland – Tackling food insecurity during Covid-19
Wilson Hartnell
FoodCloud

 

FRCs: Supporting Families During the Covid-19 Crisis
Alice PR & Events
Family Resource Centre National Forum

 

Google Supports Recovery of 60,000 Small Irish Businesses
Methods+Mastery
Google

 

‘Gutcast’: The first IBD podcast in Ireland
Wilson Hartnell
Janssen, the pharmaceutical companies of Johnson & Johnson & the Irish Society for Colitis & Crohn’s Disease (ISCC)

 

HSE National Press & Media strategic and operational response to Covid-19
Health Service Executive (HSE)

 

Ibec’s Public Affairs Response to the Covid crisis
Ibec

 

Irish Life Health Runuary, I will run January, it won’t run me!
Galvin Sports Management
Irish Life

 

Keeping Our People Safe from COVID-19
An Garda Síochána

 

Let’s Get It Done– Reopening Chadwicks Group Branches after lockdown
Teneo Ireland
Chadwicks Group

 

Limerick 50 Days of Summer campaign
Limerick City and County Council

 

Lyre’s Non-Alcoholic Spirits – Market Launch Ireland
Legacy Communications
Lyre’s Non-Alcoholic Spirits

 

Make A Break For It
Wilson Hartnell
Fáilte Ireland

 

McDonald’s – Building a Business and Brand of Trust
Wilson Hartnell
McDonald’s

 

Multilingual Campaign to promote Enhanced Illness Benefit for COVID-19
Department of Social Protection

 

Nestlé Ireland: Force for Good
Weber Shandwick
Nestlé Ireland

 

No Stigma
St Patrick’s Mental Health Services

 

Northern Ireland: Embrace a Giant Spirit
Jago Communications
Tourism Northern Ireland

 

Our Festive Focus
Teneo Ireland
Focus Ireland

 

Pandemic Unemployment Payment (PUP) – Emergency Income Support
Department of Social Protection

 

Raising Xylem’s profile and voice, to match its business leadership
Edelman
Xylem

 

She Doesn’t Deserve A Break
Legacy Communications
Amgen

 

SME Recovery Ireland Campaign
Instinctif Partners
SME Recovery Ireland

 

Sold A Pup
Dogs Trust Ireland

 

Springboard+ 2020
Alice PR & Events
Higher Education Authority

 

SSE Airtricity Eco Explorers Club
Edelman
SSE Airtricity

 

Still Here: Combatting domestic violence during Covid-19
Department of Justice

 

SuperValu Check This Out – Value and Quality – SuperValu Own Brand Products
FleishmanHillard
SuperValu

 

SuperValu Christmas 2020: Christmas Like No Other
FleishmanHillard
SuperValu

 

‘Support Our Secretaries’ Campaign
Pat Montague and Persuasion Republic
Fórsa Trade Union

 

Tackle Your Feelings
Wilson Hartnell
Rugby Players Ireland

 

The GAA Museum Remembers Bloody Sunday
ETC, the Events, Tourism & Communications Agency
GAA Museum,  Croke Park

 

The ICCRA campaign on the Government’s carbon emission reduction plan
Weber Shandwick
Irish Car Carbon Reduction Alliance

 

Tullamore D.E.W. Virtual Snug
Jailbird Communications
William Grant & Sons

 

Vhi’s sponsorship of the Vhi Virtual Women’s Mini Marathon
Teneo Ireland
Vhi

 

Your Cough Could Be Masking Something Else
Edelman
Irish Cancer Society

 

Zero Covid – Keeping Chanelle Pharma Covid-19 free during the Pandemic
MKC Communications
Chanelle Pharma

 

IN-HOUSE PR TEAM OF THE YEAR SHORTLIST

Sponsored by Fennell Photography

An Garda Síochána

BoyleSports

Department of Justice

RCSI University of Medicine and Health Sciences

Tesco Ireland

Trócaire

 

PRCA AGENCY OF THE YEAR SHORTLIST

Alice PR & Events

Edelman

FleishmanHillard

Walsh:PR

 

YOUNG COMMUNICATIONS PROFESSIONAL OF THE YEAR

Katie Boyle

Paul Clifford

Phillip Costigan

Amy Hacon

 

Thank you to our category sponsors:

Rue Point Media  – Best Issues-Led Campaign

Fennell Photography – Best In-house PR Team of the Year

 

 

For the 2021 PR Awards for Excellence:

 

The 2021 Awards for Excellence in Public Relations were launched on 3 December 2020.

The Awards, now in their 28th year, are run by the PRCA Ireland and jointly hosted with the PRII.

Deadline for Entries: 2 March 2021

A briefing on ‘How To Impress The Judges’ and for prospective Young Communications Professional was held online on 3 December, recordings of which will be available shortly.

The Awards brochure detailing the various categories, including a new category for Best Integrated Campaign, entry requirements and rules is available here in PDF.

We thank our sponsors:
Paragon Print; RuePoint Media – Best Issues-Led Campaign; and Fennell Photography – In-House PR Team of the Year

  • To look back at previous winners please go here.
  • Best Practice Guidelines for Entrants are available here. These guidelines are based on feedback from the judging panels.
  • You can also view the PR Awards for Excellence brochure here.
  • Declaration forms should be included with your entry: here
  • Highlights from 2019 Awards for Excellence in PR