2022 Awards for Excellence in Public Relations – Final Shortlist
Every year the Awards for Excellence in Public Relations, hosted by the PRCA (Ireland) and PRII, celebrate the very best of Irish Public Relations and Communications work over the previous twelve months.
Our panel of 13 judges, led by Neasa Kane-Fine FPRII, have been burning the midnight oil over the last few weeks, working through and assessing what they tell us are an exceptional set of entries this year. Word from them is that, once again, this year’s entries show innovation, creativity and skill.
Now they have finished their deliberations and the 2022 Awards for Excellence in Public Relations shortlist is ready for publication. In all over 50 campaigns have been shortlisted and you can see them here.
A great range of organisations entered the competition across the 27 categories. The Young Communications Professional of the Year category continues to show that the future of the profession is in talented young hands.
Four early career professionals have been shortlisted for the 2022 Young Communication Professional of the Year title – the shortlist can be seen here.
All that remains is to thank all our judges and auditors for their hard work and dedication over recent weeks which all goes towards raising the standards in the Public Relations and Communication profession in Ireland. We also express our gratitude to Awards sponsors Fennell Photography (In-house PR Team of the Year), Onclusive (PRCA Agency of the Year), RuePoint (Best Issues Led Campaign) and Paragon.
This year we are thrilled to announce that our Awards gala lunch ceremony will back in person in the Round Room at Dublin’s Mansion House on Friday 24th June 2022. You can book you place by contacting Annmarie Jordan [email protected]. The tickets are €176 each. Book as soon as possible to avoid disappointment.
#PRAwards22 are kindly sponsored by:
Awards for Excellence in Public Relations 2022
A walk in the park: Launching Ireland’s first community currency
The Digital Hub/Smart D8
Adult Safeguarding Day – Ireland’s first public awareness day on safeguarding
AIB GOAL Mile – Step Up Together
ALDI’s First Time Financials
An Post Zero Pay Gap: Women Leaders for the Future
The Reputations Agency
Breast Cancer Isn’t Just Pink
Roche Products (Ireland) Limited in partnership with Marie Keating Foundation
Brewing Success: Putting Irish Craft Beer on the Map!
&Smyth Creative Communications
Bridging the Digital Divide Between Generations in Ireland
Building Trust in the Safety of Covid-19 Vaccines
Health Products Regulatory Authority (HPRA)
Business Supports for Licensed Outbound Travel Agents and Tour Operators
Irish Travel Agents Association
Central Bank of Ireland’s Mortgage Measures Framework Review
The Central Bank of Ireland
Chadwicks Group – Under Construction with Chadwicks Podcast
Teneo Strategy Ireland
Circle K ‘Here for Ireland’
Combatting Period Poverty with Dignity
Community Immunity: Supporting COVID-19 vaccinations in Irish pharmacies
Irish Pharmacy Union
Cork Lower Harbour Main Drainage
Depaul Transfer of Homeless Services
Etch Communications and Bassline Strategy
Dogs Trust Ireland #SantaPawsDay
Dogs Trust Ireland
Don’t Talk Down to Me! The Upside: Life with Down Syndrome
Down Syndrome Ireland
Dove Self-Esteem Project Launch 2021
Energia Get Ireland Growing
Energia: The Power Behind Irish Rugby
FBD Sound Support of Team Ireland for Tokyo 2020 Olympic Games
Gallaghers Bakehouse, Bread Made Better – The Secret is Out
Guinness #NeverSettle Campaign for the 2021 Women’s Six Nations
Harris PR Presents NUK Ireland’s Breastfeeding Report
Harris Public Relations
NUK Ireland, United Drug
Harris PR Supporting Domino’s Freshness, Value and Innovation Campaign
Harris Public Relations
Domino’s Pizza UK & Ireland
Indeed Ireland Talent Unleashed
Innovate for Life
Irish Pharmaceutical Healthcare Association
It’s important to give a ‘Mo’
James Vincent McMorrow at the Iveagh Gardens
National Concert Hall
Launch of ALDI Ireland’s cookbook ‘Home’ in collaboration with IRFU
Littlewoods Ireland Camogie Leagues Launch 2021
“Make Time To Check” in a world “too busy for breast cancer”
Breast Cancer Ireland
Maths Week 2021
Maths Week Ireland
Oh Ship! A Fresh Voice on Water Safety for Dublin Port
Dublin Port Company
Own Your Rights
We the People
Palliative Care Week 2021
All Ireland Institute of Hospice and Palliative Care
Pieta, Darkness into Light 2021, proudly supported by Electric Ireland
Raising awareness and policy reforms for victims of domestic violence
Redbreast ‘Robin Redbreast Day’ event
Saving Horticultural Peat
Growing Media Ireland
Senior leaders connecting with frontline staff during COVID-19 and a cyber attack
Health Service Executive
Talking Depression – supporting open conversations about mental illness
Janssen Sciences Ireland UC
Tap to Donate with SuperValu for AsIAm
The BTYSTE Takes Place on Bespoke Virtual Stage for Second Year Running
The launch of The Wicklow Escape
Harris Public Relations
The Wicklow Escape
The WorkEqual campaign to promote gender equality in Irish workplaces
Alice PR & Events
Think Ahead, Think Housing
Irish Wheelchair Association
Walk in My Shoes – WIMS Live
St Patrick’s Mental Health Services
Winterfest at the Guinness Storehouse, Christmas 2021
Work Safely: Keeping Workplaces Safe in the COVID-19 Pandemic
Department of Enterprise, Trade and Employment
IN-HOUSE PR TEAM OF THE YEAR SHORTLIST
Sponsored by Fennell Photography
Health Service Executive
RCSI University of Medicine and Health Sciences
PRCA AGENCY OF THE YEAR SHORTLIST
Sponsored by Onclusive
Young Communications Professional of the Year
Thank you to our category sponsors:
Rue Point – Best Issues-Led Campaign
Fennell Photography – Best In-house PR Team of the Year
Onclusive – PRCA Agency of the Year
ENDS – 31/05/22
The Awards for 2022 were launched on 2 December with a briefing from the 2021 Judging Panel, led by Neasa Kane Fine, FPRII, Chair of the Judging Panel and Entries Auditor, Sheila Gahan, FPRII (Life). A separate session was also held for prospective entrants for The Young Communication Professional of the Year. Advice and tips were provided by 3 previous winners Phillip Costigan, 150Bond; Niamh Breathnach, Alice PR and Louise Walsh, Drury.
The categories remain the same this year.
- Provide detailed information on target audiences, consider using personas.
- Don’t leave out requested information eg sample media releases. Judges can’t give points for neglected sections.
- Do not use AVEs as a form of Measurement.
- Don’t assume any prior knowledge on the part of the Judges i.e. explain context of the work.
- Be explicit about what is special, what is excellent, about your entry.
- Entry deadline: Strictly Tueday 8 March noon – no extensions will be issued
- Shortlist Announced: 18 May
- Awards Ceremony: 24 June
Awards brochure available here
- General Entry
- Best Integrated Campaign
- In-House Team of the Year
- PRCA Agency of the Year
- Young Communications Professional of the Year
|2021 Awards for Excellence in Public Relations|
The 28th annual Awards for Excellence in PR was held on Friday 25 June 2021 and broadcast live online from the Round Room at Dublin’s Mansion House. Hundreds of communication professionals logged on to celebrate the very best Irish public relations, public affairs and internal communication work across the public and private sectors.
Sixty-nine organisations entered almost 200 campaigns covering everything from Irish food and drink brands to regional tourism, from community cohesion projects and domestic violence campaigns to carbon emissions and food insecurity. In total, 27 Awards were presented across 19 categories.
Our thanks go to Dearbhail McDonald who was MC for the afternoon and to Owen Cullen, MPRII Chairperson PRCA, Padraig McKeon, President PRII and Dr Martina Byrne, CEO PRCA & PRII who all helped to deliver this year’s Awards in fine style. Thanks also go to Neasa Kane-Fine, FPRII chair of the Awards judging panel, all 12 judges and our sponsors RuePoint Media, Fennell Photography and Paragon.
We hope that you enjoyed this year’s Awards and that you found time to take part in a celebration with your colleagues and teams; let us see and hear about them at #PRAwards21. We’re already looking forward to next year’s in-person awards ceremony! A complete list of Winning and Highly Commended entries can be seen here.
If you missed any of the Awards for Excellence in PR ceremony – then you can see a full video replay of the event, plus a few photographs below.