2022 Awards for Excellence in Public Relations – Final Shortlist

Every year the Awards for Excellence in Public Relations, hosted by the PRCA (Ireland) and PRII, celebrate the very best of Irish Public Relations and Communications work over the previous twelve months.

Our panel of 13 judges, led by Neasa Kane-Fine FPRII, have been burning the midnight oil over the last few weeks, working through and assessing what they tell us are an exceptional set of entries this year. Word from them is that, once again, this year’s entries show innovation, creativity and skill.

Now they have finished their deliberations and the 2022 Awards for Excellence in Public Relations shortlist is ready for publication. In all over 50 campaigns have been shortlisted and you can see them here.

A great range of organisations entered the competition across the 27 categories. The Young Communications Professional of the Year category continues to show that the future of the profession is in talented young hands.

Four early career professionals have been shortlisted for the 2022 Young Communication Professional of the Year title – the shortlist can be seen here.

All that remains is to thank all our judges and auditors for their hard work and dedication over recent weeks which all goes towards raising the standards in the Public Relations and Communication profession in Ireland. We also express our gratitude to Awards sponsors Fennell Photography (In-house PR Team of the Year), Onclusive (PRCA Agency of the Year), RuePoint (Best Issues Led Campaign) and Paragon.

This year we are thrilled to announce that our Awards gala lunch ceremony will back in person in the Round Room at Dublin’s Mansion House on Friday 24th June 2022. You can book you place by contacting Annmarie Jordan [email protected]. The tickets are €176 each. Book as soon as possible to avoid disappointment.

#PRAwards22 are kindly sponsored by:

 

Awards for Excellence in Public Relations 2022

#PRAwards22

 Shortlisted Entries

 

A walk in the park: Launching Ireland’s first community currency

Murray

The Digital Hub/Smart D8

 

Adult Safeguarding Day – Ireland’s first public awareness day on safeguarding

Cavanagh Communications

Safeguarding Ireland

 

AIB GOAL Mile – Step Up Together

Wilson Hartnell

AIB

 

ALDI’s First Time Financials

ALDI Ireland

Gibney Communications

 

An Post Zero Pay Gap: Women Leaders for the Future

The Reputations Agency

An Post

 

Breast Cancer Isn’t Just Pink

FleishmanHillard

Roche Products (Ireland) Limited in partnership with Marie Keating Foundation

 

Brewing Success: Putting Irish Craft Beer on the Map!

&Smyth Creative Communications

Bord Bia

 

Bridging the Digital Divide Between Generations in Ireland

Reputation Inc

Vodafone Ireland

 

Building Trust in the Safety of Covid-19 Vaccines

Káno Communications

Health Products Regulatory Authority (HPRA)

 

Business Supports for Licensed Outbound Travel Agents and Tour Operators

Limelight Communications

Irish Travel Agents Association

 

Central Bank of Ireland’s Mortgage Measures Framework Review

The Central Bank of Ireland

 

Chadwicks Group – Under Construction with Chadwicks Podcast

Teneo Strategy Ireland

Chadwicks Group

 

Circle K ‘Here for Ireland’

Teneo

Circle K

 

Combatting Period Poverty with Dignity

Lidl Ireland

 

Community Immunity: Supporting COVID-19 vaccinations in Irish pharmacies

MKC Communications

Irish Pharmacy Union

 

Cork Lower Harbour Main Drainage

Irish Water

 

Depaul Transfer of Homeless Services

Etch Communications and Bassline Strategy

Depaul Ireland

 

Dogs Trust Ireland #SantaPawsDay

Dogs Trust Ireland

 

Don’t Talk Down to Me! The Upside: Life with Down Syndrome

FleishmanHillard

Down Syndrome Ireland

 

Dove Self-Esteem Project Launch 2021

Edelman

Unilever

 

Energia Get Ireland Growing

Legacy Communications

Energia Group

 

Energia: The Power Behind Irish Rugby

Legacy Communications

Energia Group

 

FBD Sound Support of Team Ireland for Tokyo 2020 Olympic Games

Wilson Hartnell

FBD Insurance

 

Gallaghers Bakehouse, Bread Made Better – The Secret is Out

Edelman

Gallaghers Bakehouse

 

Guinness #NeverSettle Campaign for the 2021 Women’s Six Nations

Wilson Hartnell

Diageo Ireland

 

Harris PR Presents NUK Ireland’s Breastfeeding Report

Harris Public Relations

NUK Ireland, United Drug

 

Harris PR Supporting Domino’s Freshness, Value and Innovation Campaign

Harris Public Relations

Domino’s Pizza UK & Ireland

 

Indeed Ireland Talent Unleashed

Legacy Communications

Indeed Ireland

 

Innovate for Life

Irish Pharmaceutical Healthcare Association

 

It’s important to give a ‘Mo’

Káno Communications

Movember

 

James Vincent McMorrow at the Iveagh Gardens

National Concert Hall

 

Launch of ALDI Ireland’s cookbook ‘Home’ in collaboration with IRFU

Legacy Communications

ALDI Ireland

 

Littlewoods Ireland Camogie Leagues Launch 2021

Edelman

Littlewoods Ireland

 

“Make Time To Check” in a world “too busy for breast cancer”

Crichton Communications

Breast Cancer Ireland

 

Maths Week 2021

MKC Communications

Maths Week Ireland

 

Oh Ship! A Fresh Voice on Water Safety for Dublin Port

Gibney Communications

Dublin Port Company

 

Own Your Rights

We the People

Threshold

 

Palliative Care Week 2021

All Ireland Institute of Hospice and Palliative Care

 

Pieta, Darkness into Light 2021, proudly supported by Electric Ireland

Legacy Communications

Pieta

 

Raising awareness and policy reforms for victims of domestic violence

Reputation Inc

Vodafone Ireland

 

Redbreast ‘Robin Redbreast Day’ event

Sweartaker

Irish Distillers

 

Saving Horticultural Peat

Gibney Communications

Growing Media Ireland

 

Senior leaders connecting with frontline staff during COVID-19 and a cyber attack

Health Service Executive

 

Talking Depression – supporting open conversations about mental illness

Wilson Hartnell

Janssen Sciences Ireland UC

 

Tap to Donate with SuperValu for AsIAm

FleishmanHillard

SuperValu

 

The BTYSTE Takes Place on Bespoke Virtual Stage for Second Year Running

Hanover

BT Ireland

 

The launch of The Wicklow Escape

Harris Public Relations

The Wicklow Escape

 

The WorkEqual campaign to promote gender equality in Irish workplaces

Alice PR & Events

WorkEqual

 

Think Ahead, Think Housing

Irish Wheelchair Association

 

Walk in My Shoes – WIMS Live

St Patrick’s Mental Health Services

 

Winterfest at the Guinness Storehouse, Christmas 2021

Wilson Hartnell

Guinness Storehouse

 

Work Safely: Keeping Workplaces Safe in the COVID-19 Pandemic

Department of Enterprise, Trade and Employment

  

IN-HOUSE PR TEAM OF THE YEAR SHORTLIST

Sponsored by Fennell Photography

ALDI Ireland

Health Service Executive

RCSI University of Medicine and Health Sciences

  

PRCA AGENCY OF THE YEAR SHORTLIST

Sponsored by Onclusive

Edelman Ireland

Hanover

Legacy Communications

Springboard Communications

 

Young Communications Professional of the Year

Nicola Halloran

Fiona Hyland

Fiachradh McDermott

Claire Rowley

 

Thank you to our category sponsors:

Rue Point – Best Issues-Led Campaign

Fennell Photography – Best In-house PR Team of the Year

Onclusive – PRCA Agency of the Year

ENDS – 31/05/22

 

The Awards for 2022 were launched on 2 December with a briefing from the 2021 Judging Panel, led by Neasa Kane Fine, FPRII, Chair of the Judging Panel and Entries Auditor, Sheila Gahan, FPRII (Life). A separate session was also held for prospective entrants for The Young Communication Professional of the Year. Advice and tips were provided by 3 previous winners Phillip Costigan, 150Bond; Niamh Breathnach, Alice PR and Louise Walsh, Drury.

Over 40 registered, which shows strong interest again in these Awards.  The video of the event can be seen in Parts 1 and Part 2.

The categories remain the same this year.

Top Tips:

  • Provide detailed information on target audiences, consider using personas.
  • Don’t leave out requested information eg sample media releases. Judges can’t give points for neglected sections.
  • Do not use AVEs as a form of Measurement.
  • Don’t assume any prior knowledge on the part of the Judges i.e. explain context of the work.
  • Be explicit about what is special, what is excellent, about your entry.

Key Dates:

  • Entry deadline: Strictly Tueday 8 March noon – no extensions will be issued
  • Shortlist Announced: 18 May
  • Awards Ceremony: 24 June

Brochure:

Awards brochure available here

FAQs:

Available here

Templates:

Declaration Form

Available here

 

 

2021 Awards for Excellence in Public Relations

The 28th annual Awards for Excellence in PR was held on Friday 25 June 2021 and broadcast live online from the Round Room at Dublin’s Mansion House. Hundreds of communication professionals logged on to celebrate the very best Irish public relations, public affairs and internal communication work across the public and private sectors.

Sixty-nine organisations entered almost 200 campaigns covering everything from Irish food and drink brands to regional tourism, from community cohesion projects and domestic violence campaigns to carbon emissions and food insecurity. In total, 27 Awards were presented across 19 categories.

Our thanks go to Dearbhail McDonald who was MC for the afternoon and to Owen Cullen, MPRII Chairperson PRCA, Padraig McKeon, President PRII and Dr Martina Byrne, CEO PRCA & PRII who all helped to deliver this year’s Awards in fine style.  Thanks also go to Neasa Kane-Fine, FPRII chair of the Awards judging panel, all 12 judges and our sponsors RuePoint Media, Fennell Photography and Paragon.

We hope that you enjoyed this year’s Awards and that you found time to take part in a celebration with your colleagues and teams; let us see and hear about them at #PRAwards21.  We’re already looking forward to next year’s in-person awards ceremony! A complete list of Winning and Highly Commended entries can be seen here.

If you missed any of the Awards for Excellence in PR ceremony – then you can see a full video replay of the event, plus a few photographs below.

 

The Round Room at Dublin’s Mansion House all set for the live broadcast of the Awards.

Owen Cullen MPRII, Chairperson PRCA making his welcome address.

Padraig McKeon, FPRII, President PRII welcoming attendees to the Awards.

Orna Clarke and Lughán Deane, Young PR Lions Silver Winners at the Cannes Lions International Festival of Creativity and guests of this year’s Awards where they were congratulated by Owen Cullen, Padraig McKeon and Dr Martina Byrne.

Previous Awards for Excellence in PR Winner Hazel Chu, on her last day as Lord Mayor of Dublin, together with Padraig McKeon, Awards MC Dearbhail McDonald and Owen Cullen.