For the past 28 years The Awards for Excellence in Public Relations, hosted by the PRCA (Ireland) and PRII, celebrate the very best of Irish Public Relations and Communications work over the previous twelve months.

Our panel of judges, led by Neasa Kane-Fine FPRII, have been working hard over the last few weeks, assessing what they tell us are an exceptional set of entries this year. Now, they have finished their deliberations and the 2021 shortlist is ready for publication!

More organisations than ever before entered the competition across the 27 categories. The new category Best Integrated Campaign has been very enthusiastically supported, while the Young Communications Professional of the Year category continues to show that the future of the profession is in talented young hands.

We thank all our judges for their hard work and dedication over recent weeks and express our gratitude to Awards sponsors Fennell Photography (In-House PR Team of the Year), Paragon and RuePoint Media (Best Issues-Led Campaign).

Our Awards ceremony will be coming to you live from the Round Room at Dublin’s Mansion House on Friday 25th June 2021.  Details to follow.

In all 59 campaigns have been shortlisted as follows:

‘Future FET’, a new 5-year strategy for Further Education and Training
Alice PR & Events
SOLAS, the Further Education and Training Authority


“You can’t furlough an elephant” – Save Dublin Zoo campaign
Teneo Ireland
Dublin Zoo


100consent: Be 100 percent or it’s not consent
Pluto and Buck & Hound PR
Dublin Rape Crisis Centre


100kin30days for Breast Cancer Ireland
Lynfort Communications
Breast Cancer Ireland


20×20:If She Can’t See it, She Can’t Be it
Wilson Hartnell
Along Came a Spider


A communications response to COVID-19
RCSI University of Medicine and Health Sciences


Adapting to COVID-19: On the frontline of Essential Retail
Tesco Ireland


AIB Backing Club and County #TheToughest – Grassroots to Inter-County GAA
Wilson Hartnell
AIB Group plc.


AIB Future Sparks Series
Wilson Hartnell


ALONE National Support Line
Limelight Communications


An Evening Celebration of Northern Ireland: Embrace a Giant Spirit
Jago Communications
Tourism Northern Ireland


An Garda Síochána Jerusalema Dance Challenge #GardaJerusalema
An Garda Síochána


Asthma awareness Week 2020
Etch Communications
Asthma Society of Ireland


Bord Bia – Getting Ireland Hooked on Quality Irish White Fish
Bord Bia


Bord na Móna: The Road to Green
MKC Communications
Bord na Móna


BTYSTE 2021 – Europe’s Largest STEM Exhibition Goes Virtual
Hanover Communications
BT Ireland


Building the ‘Bridge Back to School’ for the Autism community with SuperValu


Covid-19 Crisis Communications
Gibney Communications
Aldi Ireland


Delivering employee engagement in a virtual world
Ernst & Young


Driving the recovery of the Out of Home (OOH) advertising industry


Energia – Creating ‘PositiveEnergy’ through an Irish Rugby Anthem
Legacy Communications


Energia Get Ireland Growing
Legacy Communications


Establishing Life Effects to Support Patients in Ireland #MakingCaringVisible
Wilson Hartnell
Teva Pharmaceuticals Ireland


Food For Ireland – Tackling food insecurity during Covid-19
Wilson Hartnell


FRCs: Supporting Families During the Covid-19 Crisis
Alice PR & Events
Family Resource Centre National Forum


Google Supports Recovery of 60,000 Small Irish Businesses


‘Gutcast’: The first IBD podcast in Ireland
Wilson Hartnell
Janssen, the pharmaceutical companies of Johnson & Johnson & the Irish Society for Colitis & Crohn’s Disease (ISCC)


HSE National Press & Media strategic and operational response to Covid-19
Health Service Executive (HSE)


Ibec’s Public Affairs Response to the Covid crisis


Irish Life Health Runuary, I will run January, it won’t run me!
Galvin Sports Management
Irish Life


Keeping Our People Safe from COVID-19
An Garda Síochána


Let’s Get It Done– Reopening Chadwicks Group Branches after lockdown
Teneo Ireland
Chadwicks Group


Limerick 50 Days of Summer campaign
Limerick City and County Council


Lyre’s Non-Alcoholic Spirits – Market Launch Ireland
Legacy Communications
Lyre’s Non-Alcoholic Spirits


Make A Break For It
Wilson Hartnell
Fáilte Ireland


McDonald’s – Building a Business and Brand of Trust
Wilson Hartnell


Multilingual Campaign to promote Enhanced Illness Benefit for COVID-19
Department of Social Protection


Nestlé Ireland: Force for Good
Weber Shandwick
Nestlé Ireland


No Stigma
St Patrick’s Mental Health Services


Northern Ireland: Embrace a Giant Spirit
Jago Communications
Tourism Northern Ireland


Our Festive Focus
Teneo Ireland
Focus Ireland


Pandemic Unemployment Payment (PUP) – Emergency Income Support
Department of Social Protection


Raising Xylem’s profile and voice, to match its business leadership


She Doesn’t Deserve A Break
Legacy Communications


SME Recovery Ireland Campaign
Instinctif Partners
SME Recovery Ireland


Sold A Pup
Dogs Trust Ireland


Springboard+ 2020
Alice PR & Events
Higher Education Authority


SSE Airtricity Eco Explorers Club
SSE Airtricity


Still Here: Combatting domestic violence during Covid-19
Department of Justice


SuperValu Check This Out – Value and Quality – SuperValu Own Brand Products


SuperValu Christmas 2020: Christmas Like No Other


‘Support Our Secretaries’ Campaign
Pat Montague and Persuasion Republic
Fórsa Trade Union


Tackle Your Feelings
Wilson Hartnell
Rugby Players Ireland


The GAA Museum Remembers Bloody Sunday
ETC, the Events, Tourism & Communications Agency
GAA Museum,  Croke Park


The ICCRA campaign on the Government’s carbon emission reduction plan
Weber Shandwick
Irish Car Carbon Reduction Alliance


Tullamore D.E.W. Virtual Snug
Jailbird Communications
William Grant & Sons


Vhi’s sponsorship of the Vhi Virtual Women’s Mini Marathon
Teneo Ireland


Your Cough Could Be Masking Something Else
Irish Cancer Society


Zero Covid – Keeping Chanelle Pharma Covid-19 free during the Pandemic
MKC Communications
Chanelle Pharma



Sponsored by Fennell Photography

An Garda Síochána


Department of Justice

RCSI University of Medicine and Health Sciences

Tesco Ireland




Alice PR & Events






Katie Boyle

Paul Clifford

Phillip Costigan

Amy Hacon


Thank you to our category sponsors:

Rue Point Media  – Best Issues-Led Campaign

Fennell Photography – Best In-house PR Team of the Year



For the 2021 PR Awards for Excellence:


The 2021 Awards for Excellence in Public Relations were launched on 3 December 2020.

The Awards, now in their 28th year, are run by the PRCA Ireland and jointly hosted with the PRII.

Deadline for Entries: 2 March 2021

A briefing on ‘How To Impress The Judges’ and for prospective Young Communications Professional was held online on 3 December, recordings of which will be available shortly.

The Awards brochure detailing the various categories, including a new category for Best Integrated Campaign, entry requirements and rules is available here in PDF.

We thank our sponsors:
Paragon Print; RuePoint Media – Best Issues-Led Campaign; and Fennell Photography – In-House PR Team of the Year

  • To look back at previous winners please go here.
  • Best Practice Guidelines for Entrants are available here. These guidelines are based on feedback from the judging panels.
  • You can also view the PR Awards for Excellence brochure here.
  • Declaration forms should be included with your entry: here
  • Highlights from 2019 Awards for Excellence in PR