Enter the PR Awards

This will be the title used for the campaign being entered on all correspondence, promotional material/releases and on Awards material.

This is the name of the organisation for whom the campaign was carried out.

A declaration form must be signed by the representative of both the nominated organisation and the public relations adviser, internal or external. The form can be accessed here and which was included in PR Awards brochure. Please submit PDF scanned copy of the form. For #PRAwards22 digital signatures will be accepted.

This description will be used if the campaign is shortlisted.

An overview of the issues and/or opportunities to be addressed in the brief should be clearly identified and the overall entry must show how these were addressed in the execution of the campaign

Definition of objectives and goals. The judges expect to see a clear and concise set of objectives established at the outset of the campaign and entries will be judged on the clarity of objectives set

A description of the techniques and approaches used to achieve the objectives and goals. Audience definition and profiling; creativity and skill in execution; and the appropriateness of the techniques used to achieve the stated objectives will be key criteria assessed by judges

Evidence that the stated objectives have been achieved. Entries should outline quantifiable and measurable results achieved from the campaign executed

The total cost of the campaign/project must be stated or, in the case of an in-house campaign, the number of man hours and/or team members involved. When the campaign/project includes non-PR elements such as market research, advertising or direct marketing, these must be stated and the actual public relations budget (fee) must be itemised separately. Information regarding fees and budgets will be confidential to the judges only and will not be made available to any other person without the express permission of the Award entrant.

To note all payments for entries must be made no later than Tuesday, 22 March. If full payment is not received by close of business, Tuesday, 22 March the entry will be deemed invalid. Cheques should be made payable to the Public Relations Consultants Association and sent to Public Relations Consultants Association, 84 Merrion Square, Dublin 2. To pay by credit card or bank transfer, please contact Áine Sheehan at (01) 661 8004 or [email protected]